With Over $1 Trillion of Sales in 2013 and an audience of 3 billion people, the Web is the new playing ground for commerce. For brands to thrive in this digital age, you need a website and messaging that resonates with your audience.Lets face it, the old TV advertising paradigm of interruption, is now well and truly over. To connect with customers in the digital age, brands need to engage their audience and provide them with what they want. This is where we come in. M&A is a an agency that is designed for digital-age clients and brands. We work to identify the needs of online consumers and deliver it to them – whether it’s an iPhone application that automates a task, a method for paying online or providing the right information in the right place. We create experiences that connect brands with their customers; experiences that people love to use and want to share.
What We DoFor digital-age brands to dominate they need to connect with their audience in profound and meaningful ways. Our approach combines data and state-of-the-art media production to deliver rich multimedia experiences and web design to the digital audience.
Maximise Your Brand’s Total Audience and Potential Reach
- Data & Analytics
- Online Marketing
Identify Platforms and Levels at which people are talking about and interacting with your brand
- Responsive Web Design
- Sharable Content
Understand your audience’s level of personalised experience through targeted engagement
- Curated Content
- Tailored Content & Experiences
Maximise the purchasing potential of your audience – through all your channels
- Affiliate Programs
Maintain your audience’s satisfaction and ongoing engagement with your brand and business
- Real-Time Customer Service
Leverage tools and initiatives to activate your advocates maximising their reach and influence
- Social Game Mechanics
- Influencer Outreach
- Advocacy Programs
How We Do ItOur web design process provides a method for scalable engagement. It enables us to navigate the online landscape and puts digital at the core of everything we do. Its built-in feedback loops rapidly analyse and adapt to changing social environments
First, we listen to you. Our goal is to fully understand your business, your customers and the market in which your business operates. In the discovery phase we carry out stakeholder interviews, followed by an assessment of internal strategy documents and relevant materials. Then, we perform a competitive analysis and conduct heuristic and analytical reviews of your current digital activities. Finally, we look at the problem from the user’s perspective, where we engage in primary research to fully understand the target audience and how they want to interact with your brand and website online.
M&A has been the central planning and strategy definition hub for some of the largest brands in the world. Our planning process turns research into a clear set of consumer insights, user goals and business requirements. Along with user personas and scenarios, this information contributes to a strategic vision, defining the future digital state of your organisation, as well as its messaging and brand positioning. We then set out a plan for bringing the vision to life. This includes feature prioritisation, product roadmaps, connections, media and communications planning, and plans for evolving your internal organisational structure. Most importantly, the plan includes all the specific timelines, resource needs and workstreams required for the project to be successful.
3. Create & Iterate
In this phase, creative concepts are developed to support the overall strategy. In an iterative approach that supports innovation, we try lots of things, throwing out what doesn’t work and starting over until the results live up to the vision. Ideas can come from many places—customer insight, a business idea, a snippet of code, a beautiful image or a sketch on the back of a napkin. Professionals from all disciplines work together to produce concepts, each bringing his or her unique perspective to solve the problem. Throughout the concepting phase, we create prototypes and test ideas with members of the target audience. The results are polished ideas based on a detailed understanding of your customers and designed to make an impact.
During the Implementation phase, our job is to translate creative concepts into a full program that goes live. Implementation often includes a complex array of workstreams, tracks and activities, which can include interaction design, visual design, technology development, content and asset development, display advertising production, and social media management. Our work in this phase tends to fall into three different categories, each with its own methodologies. Design and Development spans the creation of websites and applications; Production includes web design, the development of content, copy, video, banners and other campaign assets; and Outreach encompasses social media management, blogger and influencer outreach, and media buying.
We go to great lengths to ensure that every initiative has defined Key Performance Indicators and metrics for success, building in analytics to measure program or platform performance. Our measurement expertise spans Web, campaign and social analytics, which are often made available to clients as interactive online dashboards. Our work also includes evaluating customer relationship management. We look at how customer data profiles can be used to create a better, more relevant experience for users that strengthens their connection to the brand.
Based on the data we collect, we analyse all of our work, so performance can be improved over time. Multivariate analysis and test-and-learn methodologies are particularly important components of our approach to evolving client solutions. If it’s an e-commerce experience, we want to see how we can continually drive conversion and increase average order size; if it’s a subscription business, we want to look at how we can iteratively lower churn; if it’s campaign creative, we want to see how we can improve banner performance. By continuing to measure and evolve, we can improve ROI and show how digital drives business over time.
Delivering ResultsSucceeding Online
Our approach understands the relationships, behaviours, interests and needs around your brand that engage and nurture community. We harness that knowledge to deliver the best possible results for you.
- Beyond simple demographics to tracking people’s interests and passions.
- Beyond counting passive impressions to triggering active audience expressions.
- Beyond monitoring purchase intent to understanding and harnessing influence on actual purchases.
A new product from Apple demanded a new way to shop. It allowed us to take a real world shopping experience and make it digital – from inspiration to purchase.
Inspiration can come from anywhere. From a famous photographer, blogger, fashion insider or celebrity. We created an endless hub of denim inspiration where users could discover new looks, then buy their favourite products in a unique experience built just for iPad.
Fashion bloggers and new media buffs embraced the app, with an average engagement of over nine minutes.
Contact M&A today and discuss how we can help your business thrive online. Upon clicking SEND, one of our friendly staff will contact you within one business day